About this Blog

We are all consumers. And yet, retailers and the consumer goods industry face the daily challenge of getting to know and understand their customers better. Our specialists look deep into the industry and share their insights and opinions on the issues driving constant change in retail in this blog. Let our posts inform and inspire you.

You will also find references to our events and current publications. Conversely, we welcome your questions, comments and suggestions - across channels, of course, just like a good shopping experience.