Unicorns in Cybersecurity

Avast, Tanium, Crowdstrike, Lookout – in order to assess your own cybersecurity maturity and approach, it can be helpful to look at the service offerings of particular start-ups. Those whose valuation surpasses $ 1 Billion – the so-called “unicorns” – have a significant impact on incumbent companies. Why?

1. They divert consumer spending from established business models and players.
2. They establish business models that question existing ones.
3. They can grow at unprecedented speed based on venture capital.
PwC Strategy& analyzed eight different unicorns of the cybersecurity sector. In an article, we explain the reasons and talk about the start-ups’ backgrounds and their service offerings.







Ihr Ansprechpartner

Dr. Alexander Köppen

Principal / Mitglied der Geschäftsleitung, PwC Strategy& (Germany)

Tel.: +49 30 / 88705-892


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